RealContext helps Online Publishers maximize their ad revenues by displaying
contextually relevant, targeted, and best bang-for-the-buck ads on their
websites.
Based on our proprietary patent-pending Content and Behavior-based Targeting
(CBeT) technology, RealContext is the next generation ad targeting system that
will help you leverage your two biggest assets: your online audience and your
online content.
RealContext will select ads that are:
Relevant To Your Content
Artificial intelligence techniques are used to select the most relevant ads
that suit your web page content
Targeted To Your Visitors' Interests
Your site-specific ad-click through data is used to select the most
targeted ads to match your visitors' interests
Selected to Maximize Revenues
Relevant and targeted keywords selected from your site are matched &
filtered based on what advertisers are paying
RealContext Value Proposition:
- Selects ads that match both your content and your visitors' interests
- Dynamic feedback loop to learn your audiences' likes and dislikes and
select targeted ads
- Leverages your site-specific click-through data to only select ads that
suit your audience's interests.
- Relies on a tightly-coupled reverse mapping algorithm to select ads with
high revenue potential
- Provides detailed in-depth domain- and url-level reporting
- Supports kid-safe filtering, category/topic mapping and domain-/topic
level ad blocking
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